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Account Based Marketing Manager

Location
New York
Posted
28 Aug 2022
Why SevenRooms

Through meaningful experiences and innovative technology solutions, SevenRooms is on a mission to transform the hospitality industry. We built a platform that delivers the ingredients for hospitality owners to be able to provide guests with extraordinary moments.

Our mission matters now, more than ever. Our guest experience and retention platform empowers restaurant and hospitality operators around the world to take back control of their business, deliver on world-class guest experiences, and revitalize their business to grow even stronger from where they were before the pandemic. We believe our technology delivers solutions that operators need to restore and enhance their businesses, while also rebuilding the communities where people live and work.

We invite you to take a seat at the table, share your voice and perspective, and contribute as an owner to help us grow further than we have ever imagined. We are currently accepting candidate applications to work from anywhere in the world where we have business operations.

The Team & Role

As the Account-Based Marketing Manager, you will be responsible for creating a best-in-class ABM strategy which will include planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team within our Strategic targeted accounts and contacts (mid-market + Enterprise). You will act as a strategic owner of our Account-Based Marketing program as well as function as a hands-on liaison between marketing and sales teams to develop 1:1, and 1:few tactics designed to penetrate target accounts. You will lead and build out marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics as well as managing 3rd party vendors to meet pipeline requirements of account segments.

This role will report to our Director of Demand Generation.

What You'll Do
  • Strategize, execute, and optimize a data-driven ABM strategy to achieve sales goals, focusing on new logo acquisition and existing opportunity acceleration.
  • Develop and deploy multi-channel ABM campaigns targeted at our highest value prospect accounts, including crafting strategy, aligning internal teams, and project managing execution
  • Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics
  • Proactively engage with sales teams to coordinate, communicate, and optimize the impact of marketing activities
  • Evaluate, select and manage vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfillment services
  • Work closely with marketing ops and content marketing to launch campaigns and support high-performance ABM marketing tools and integrations
  • Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs
  • Document processes and best practices for marketing and sales teams to reference
  • Work with Sales Ops to maintain comprehensive account profiles and strategic target personas; develop a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
  • Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts

Who You Are
  • 4+ years of experience in an Account Based Marketing Role
  • Deep knowledge of ABM tool(s) (Terminus preferred)
  • Consider yourself an ABM subject matter expert. You've successfully built ABM programs at scale and can implement a modern enterprise marketing playbook. You know how to evolve an ABM strategy over time.
  • Experience running campaigns and programs that directly contributed to pipeline growth using modern marketing tools and channels including, but not limited to: list building and targeting, webinars and digital events, personalized websites and landing pages, account-based ads, direct mail, etc.
  • You're an analytical problem solver. Your decisions are informed by data, and you know how to use analytics to draw insights to continually optimize campaigns and maximize growth.
  • You're inquisitive and innovative. You have a test and learn mentality and a hunger to leverage the latest technology and methods to drive growth.
  • Strong collaborator who partners with key stakeholders to deliver outstanding business results.
  • Best in class marketing, demand generation, and channel experience with a B2B company.
  • Track record of developing and managing multiple marketing programs simultaneously.

What We Offer
  • A fresh start with a flexible and independent working schedule: SevenRooms provides all employees with their first two (2) weeks of employment as paid time off to relax and recharge before starting their journey with us. You'll also have access to unlimited paid time off, including tenure-based PTO minimums, paid parental leave, and the option to work anywhere at any time.
  • Fair and equitable compensation: Our compensation packages are competitive based on external market data. At SevenRooms, you can expect fair pay for your hard work and dedication to helping us transform the hospitality industry. In addition, we also offer equity in our growing organization.
  • Comprehensive benefits package: We offer a full slate of benefits for our employees and their families: comprehensive medical, dental, and vision benefits, commuter benefits, gym reimbursement, 401K plan, and unique wellness offerings that include One Medical, Spring Health, Carrot, and Headspace.
  • Employee programs and recognition: Through our Roomie's Choice program, all employees at SevenRooms receive a monthly stipend to spend however they see fit. You'll receive an additional quarterly dining credit to use towards SevenRooms clients and a unique milestone reward for every year you're a part of our team.
  • Opportunities for training and professional development: Your manager will partner with you on establishing quarterly objectives that not only benefit the company but aid in your overall career development and advancement. SevenRooms also provides financial support for continuing education, certifications, or participation in external training programs.

About SevenRooms

SevenRooms is trusted by thousands of hospitality operators around the globe, from local independent restaurants to multi-concept hospitality groups like MGM Resorts International, Wolfgang Puck, Mandarin Oriental Hotel Group, Bloomin' Brands and more. Together with our clients, we power tens of millions of guest experiences across the globe every month.

Founded in 2011, SevenRooms is venture-backed by Amazon, Comcast Ventures and Providence Strategic Growth. We were included on Inc. s annual Best Workplaces & Forbes' Best Startup Employers lists in 2020.

SevenRooms is an equal opportunity workplace and an affirmative action employer. We welcome all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, or veteran status. We understand the importance of creating a more diverse and inclusive workplace and celebrate our employees for their differences.

View our Prospective Employee Privacy Notice by visiting https://bit.ly/3iUUpYK

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Details

  • Job Reference: 696915414-2
  • Date Posted: 28 August 2022
  • Recruiter: SevenRooms
  • Location: New York
  • Salary: On Application